Sustainability claims are the words or images that are used to set apart responsible products, processes, businesses or services.

They can act as filters that provide people with information about the social and environmental attributes of a product or service, which may affect the decision whether to buy a particular product.

It is therefore important that these claims are truthful and that they convey what has actually been achieved.

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By | 2017-06-05T13:24:25+00:00 July 14th, 2015|Animal welfare|0 Comments